Sustainability & Environment



of our packing is recycled
and recyclable


of our packing is
recycled (excluding vacuum sealed products)


and carbon neutrality by 2030


We'll be carbon neutral
by 2030


from our operations by 2025


from our operations
by 2025


In 2020, a leading environmental consultancy calculated our carbon emission baseline, which gave us a starting point to reduce our emissions. Our baseline is categorized into our major components, and we are implementing new initiatives across each that will help us reduce our carbon footprint each year.

In 2023, Princess Polly approved near and long-term science-based emissions reduction targets with the SBTi, in line with a 1.5 degree temperature rise. We’re proud to be part of this groundbreaking community, and commit to:

- Reduce absolute Scope 1 and Scope 2 GHG emissions 42% by 2030 from a 2020 base year.

- Reduce Scope 3 GHG emissions 52% per unit sold by 2030 from a 2020 base year.

- Continue annually sourcing 100% renewable electricity through 2030

- Reduce absolute Scope 1 and Scope 2 GHG emissions 90% by 2050 from a 2020 base year.

- Reduce Scope 3 GHG emissions 97% per unit sold by 2050 from a 2020 base year.

We’re already making huge strides towards our 2030 target for Scope 3 emissions reductions; by mid 2023 we have achieved an intensity reduction of 16.9% on our base year.

Our carbon footprint breakdown:

production 47% production
Transport 30% Transport
operations 2% operations
Use phase 20% Use phase
End-of-life 1%


It’s our mission to fully transition to Lower Impact materials for all of our products, while producing on-trend, high quality garments at accessible prices.

We’ve made good progress so far, currently 30% of our new arrivals are sustainably made using lower impact materials (defined as 30% of all new styles in the last month). We’re committed to making more progress, with at least 60% of our range sustainably made by 2025, and 100% as soon as possible.

Additionally we’re working closely with our factories on sustainable practices. Our significant sites are all completing a sustainability self assessment using the HIGG Facility Environment Module, which helps us to spotlight the most salient opportunities.


We have been neutralizing all customer shipping in partnership with Shopify’s Planet app since 2021.

The other major component of transport related emissions is shipping from our factories to our distribution centers. In 2022, we reduced our transport CO2 emissions by 41% by increasing our use of sea shipment, and utilizing lower impact transportation options as they become feasible.


All of our orders and garments are shipped in 100% recycled content plastic packaging. Our custom garment and shipping bags generate 74% less emissions than virgin plastic! To learn more about our packaging and waste plans, check out our Australian Packaging Covenant Organisation Report and Action Plan.


As of December 2022, all of our global offices and warehouses became carbon neutral. On top of this, we’ve installed solar panels at our HQ in Australia.

In December 2022, 60% of waste created in our offices and warehouses was diverted from landfill into recycling and composting.


We are serious about circularity. For us, circular fashion is all about creating smartly designed and great quality products in line with demand, helping you take care and keep them for longer.

We’re proud that our garments are made from high quality materials – which means that with a bit of TLC, your favorite Princess Polly pieces can last season after season. Our Princess Polly Care Guide is a first step in giving you all the right resources to keep your fav pieces looking fresh and fab (and the planet will thank you, too!).

When you no longer wear your items, this doesn’t have to be the end of the story either. We’re educating our customers on the best options to give these pieces another life: it may be with a new owner, by reselling or donating, or by recycling the materials to turn them into something new.


We love animals, which is why we’re super serious about animal cruelty. We’re a Fur Free Retailer and have worked with Four Paws, a global animal welfare organisation, to prepare our animal welfare policy (which you can check out here). Our animal welfare policy sets out our expectations around animal welfare for our employees and suppliers, and covers the animal derived materials we ban and allow, animal testing, and the inclusion of animals in our marketing.

For the animal materials that we do still work with, we require suppliers to practice good animal husbandry, and adopt the Five Freedoms of animal welfare by the Farm Animal Welfare Council. Currently, less than 1% of Princess Polly’s products are derived from animal products, and by 2024 we will be a completely vegan business! We’re proud of our vegan edit, where all the Princess Polly products are Peta-Approved Vegan.

Our Environment Roadmap

What we’ve achieved so far:

  • All Princess Polly mailers and garment bags are made of 100% recycled content
  • 60% of our global waste in December of 2022 was diverted from landfill or repurposed into something better!
  • Reduced the carbon emissions of our upstream transport by 41% from 2021 to 2022
  • Our global offices and distribution centers are entirely carbon neutral

By 2024:

  • Understand the environmental footprint of our tier 1 factories, and develop guidance to reduce this year on year
  • Expand our customer resources to empower them to use their products sustainably and keep their products longer
  • Global offices and distribution centers will be powered by 100% renewable energy

By 2025:

  • With the help of relevant partners, make channels available for used or damaged items for consumers in our two largest markets

By 2030:

  • Reduce absolute Scope 1 and Scope 2 GHG emissions 42% by 2030 from a 2020 base year.
  • Reduce Scope 3 GHG emissions 52% per unit sold by 2030 from a 2020 base year.
  • Offset all remaining emissions, to achieve carbon neutrality